CSP BOOKS
The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
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The Tipping Point considers why certain products, diseases, or ideas become viral. Each epidemic shares a few common features that are enough to kickstart a significant rise in sales, diagnoses, or conversations. Malcolm Gladwell considers the importance of context and the finer details in our environments.
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